Social media is a fabulous way for crafters to build a buzz around their work and expand their market. No longer do craft businesses have to rely on market stalls as the only way for people to see their products.
However, to many, starting out in the world of social media can be intimidating. If you are new to the world of social media, I recommend you pick on and master it, then expand out. You can choose from Facebook, Twitter, Pinterest, Stumbleupon, Reddit, Google+1 and many more.
I find for most people Facebook is a great place to start. Firstly many of your friends and family probably already use it, and therefore help is nearby! But it is also one of the largest.
Today I want to share with some tips for you getting started with Facebook. Like any social media, when starting out, you need to be clear on your objectives and what you are trying to achieve.
There are 3 main objectives you can have when starting out, and many others you can add later on, but for now, let’s just cover the three big ones.
1. Build your brand – Facebook is a great place to showcase your brand and present your brand to the world. You have the ability to add text and images to your posts so you can share your brand with the world. In order to share your brand effectively you really need to have a Facebook page. When you signup for a Facebook account, you are setting up a personal account. That means, it’s all about you. But what you want to also do, is then start a Facebook page which is all about your business. Every business page must have an administrator (which is why you need your personal account first), so the page will be linked to your Facebook account. It doesn’t matter if you never make any posts to your personal account, you really just need it to be administrator on your page.
Once you have your page setup, you can then customise the banner (large image across the top) and you can populate your about me section including links to your website if you have one. Then you want to make regular posts about your business to your business page. The advantage to having a business page is that you look more professional. Customers don’t want to hear about your friends 40th Birthday party on the weekend, they want to know about your products. So make sure you keep the two separate and only post personal content on your personal account and business content on your business page. That said, it never hurts to post business content on your personal page as well to let friends and family know what you’ve been up to.
When you have a personal account, you become ‘friends’ with other people. When you have a Page, instead of becoming friends with other people, others will ‘Like’ your page, which means your posts will show up in their newsfeed. You will have the opportunity to Like other businesses as well. The more Like’s you have, the more people that will see your posts.
2 Showcase your Products – Your next objective is to showcase your products to the world. Be sure to post regular content showing your products. It may be finished items, or work in progress. Your customers will love it, if they are the first to know about your new products. So make sure you feature them on Facebook – you never know it may lead to sales, which brings me to our next objective…..
3. Selling – Many people use Facebook as a way to sell their products. It can be as simple as posting an image of the item and adding some text saying “New item for sale $39.95 PM me if interested”. PM means private message me, which means they can send you a message via Facebook that only you can see. You can then arrange the sales transaction offline. Or you may get more sophisticated and have a link to your online store if you have one. Or if you don’t, there are many software providers like Shopify that allow you to have link to your store on Facebook even if you only have one item for sale.
I think that’s probably enough for one week! If your not currently using Facebook to build your business, it is worth trying. Next week I share some tips on what to post about to get the best results from your Facebook page.
If you have any questions about getting started on Facebook leave a comment below and I will get back to you.
Until next time, I wish you Prosperous Crafting!