So often when building my craft businesses I find myself overwhelmed by technology! Sometimes it’s choosing a software provider, sometimes it’s adding a plugin to my blog, but inevitable I find the whole task overwhelming!
Embracing and mastering technology is a big part of building a successful craft business. For many people first starting out, this can be the most intimidating part of building a craft business. You are incredibly talented and make beautiful things, but technology is just not your area of expertise. Well if that feels like you, I have a couple of suggestions to help with technology overwhelm.
1. Less is more. This goes for design as much as technology. Try to focus on one or two key elements and get them right. For example, rather than trying to fix your whole blog at one time, just get your link to your Etsy store working. Then move on to the next thing. It’s easy to become bogged down in the ‘to do’ list. So do less, but get it right, rather than more half baked!
2. Google is your friend. If you’re experiencing a difficulty, I guarantee you someone else has had a similar experience, and blogged about it! I always google what I’m trying to do or figure out, and sure enough there is always some else in the same position. Don’t think your alone. Google the problem and learn from others.
3. What I have learnt over the years, is that usually it’s not the technology that’s the problem, it’s me. Often when I get really overwhelmed, I take a break and ask myself, what am I trying to achieve? I map out on a piece of paper what experience I want my customer to have (without the technology bits) and then I say ‘Ok what do I need to do to create that experience?”
For example, recently I was looking for some new software, I was over my head in research and evaluations to the point where I had no idea. So I mapped out on a piece of paper what I wanted my customer experience to be. First come to blog, sign up for mailing list, receive some emails from me, buy a product and deliver the product to them. And by default I had then created a checklist to evaluate everything by. Prior to that I was swimming around in cyberspace comparing features that really I didn’t need. So map out the customer journey then work out what you need to deliver that. It may not be as many bells and whistles as you think.
4. When all else fails, take a break. Accept the process of growth and learning new things takes time. Take a break for a day or two and come back with a renewed enthusiasm and fresh perspective.
5. Outsource. Yes I know it’s expensive! But really, if it is truly blocking you from moving forward in your business, then outsource. Don’t let it drain your energy any more. Accept that this is a weakness for you and focus on your strengths. Let someone else take care of it for you, so you can re focus on what your good at and continue to build your business. Don’t ever let technology take you out!
No matter where you are in the process, there will always be more to learn and more to figure out. And of course that means more potential overwhelm points! But never let technology block you from achieving your dream and creating a profitable business. It is a part of your business, not your business. So do what you need to do to move past it and you will reap the rewards. Every time you overcome an obstacle your confidence will build and you’ll be stronger to take on the next challenge!