New Marketing For Crafters Book

I have recently started writing my new book about marketing for crafters. As crafters we operate in a visual environment where our customers like to see our products before they purchase. This is a challenge that will influence the marketing elements we use to build our craft businesses.Social media is obviously a key element of any craft business, but often it can pose the greatest challenges. Which platforms should you use? How often should you post? What should you post? And when will you get time to actually craft if you are using all these social media platforms?! So I have made sure to include a section on managing your social media campaigns.I have also included strategies you can use to keep your buyers coming back for more, and how to get them to purchase from you over and over again. A book on marketing wouldn’t be complete without covering the four P’s of Product, Place, Price and Promotion. And I am working on the last two sections which are aimed at positioning you and your products in the market so that you can command higher prices for your work.

However, I would like to know from those of you out there with craft businesses, what are you biggest marketing challenges? What would you like to know more about and what do you need to help you to succeed? Let me know by commenting below, as I would like to answer as many of your questions as possible in the book. If I do include your question in the book I will also send you a free copy of the book when it comes out in May! So let me know your marketing questions now by commenting below.

Posted in Craft into Cash, Education

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